In-bound marketing is used by 91% of B2B marketers and 86% of B2C marketers and no wonder. Customers and clients and potential customers respond more favorably to content than they do to advertisements and overt selling, according to an article by Veronica Maria Jarski for Marketing Professionals. Research shows that 82% of customers feel more positive about a company after reading custom content and 70% feel closer to the company, thanks to content marketing.
What’s the big draw?
Demand Metric found that content marketing generates approximately three times as many leads as traditional marketing per dollar spent, increases direct sales and costs 62% less than traditional marketing. In addition, it keeps the reader’s attention and improves brand loyalty.
Check out this graphic.
Purchase Tea Biz articles for reprint in your publications: $125 each (regardless of length).
Clients paying for this service receive a perpetual, non-exclusive, non-transferable worldwide license to the content of their choice. This content can be used for newsletters, on the web or in printed materials including those used for sales and marketing. It can also be shared on social media for example, but cannot sold. (Copyright remains with Tea Biz which issues a standard permissions letter.)
Assignments for custom articles are welcome. Pricing depends on length and article scope. The minimum is $250 (500 words.)
Assessment and report on social media strategies (website, Facebook, Twitter): $200
Analysis, proofreading, fact-checking of individual pages – $150/pp (additional)
Development of content for new pages – $250 pp (up to 500 words)
Concerned about tone, grammar, fine points of style? Are you a non-native English writer? Tea Biz editors have a combined 50 years of experience un-dangling participles and patching punctuation: $50 pp
Reports, corporate histories, white papers: Price depends upon length and project scope. Design, typography, photography and file preparation for digital or print charged separately.
Press kits: $750 for a five page press kit with company overview, product and service highlights, and up to three press releases. $100 per additional release written. Client responsible for reproduction and distribution. We can recommend great publicists to get the word out.
Conference materials: Price depends upon materials needed.