How many people support Tea Journey…

It’s an astronomical, gratifying, amazingly large number of people around the globe.

Google Analytics shows that TeaJourney.pub has attracted visitors from 85 countries. Literally every country in Western Europe where subscribers from UK and Germany lead; seven countries in South America, twelve countries in Africa, the Middle East, Turkey, Iran. India is home to the fourth largest number of subscribers There is great support for Tea Journey in Nepal and PakiMARKETING-KickstarterProjectsWeLovestan and Sri Lanka.

There are only four countries in all of Asia where tea lovers have have not visited the website… Iceland and the Caribbean Islands are represented. We love island people from the Azores and Madagascar and the Philippines to Indonesia, Malaysia, Australia and New Zealand. Frank Miller paved the way inThailand and Vietnam. A special shout to Kevin Gasgoyne and Jeff Fuchs in my beloved Canada. There are now 600+ paid subscribers and more than 10,000 names on our free newsletter list.

In thirty days, how can this be?

Let me share a quick story: On Thursday Tea Journey was invited to attend a blazingly fast and fun #TwitterParty hosted by @urbanmommies, an online community of mothers founded by Jill Amery. A TwitterParty is a moment-in-time chat room that afforded us an opportunity to share our love for tea and trivia with @urbanmommies. Jill made a special appeal to support our Kickstarter project in the closing days of the campaign.

Together the Tea Journey team generated hundreds of tweets that led to hundreds more re-tweets that encouraged thousands of tea lovers to echo their support — which mushroomed into hundreds of thousands of individual contacts.

That single one-hour event brought us to the attention of almost 300,000 individual members of the @urbanmommies online community and their friends and it generated 5 million impressions globally. It was the GENIUS-INSPIRED work of Jennifer English… executed with precision by the Tea Journey partners, writers and marketing staff.

Early in the week Jennifer English sent out a call that mobilized her friends to organize an online contest with prizes for participants. Marketing director Ashley Sostaric-Finkes and her marvelous social media assistant Alexandra Enns joined the stream with the help of contributing editors Nicole Martin, Dan Robertson and Jennifer Quail, and bloggers Rachael Carter and Geoffrey Norman; and contributors Elyse Petersen and tea companies including Seven Cups and A Gift of Tea, Scandalous Tea and Tea Wagon.

Together we shot a single bright beam in the night typing so fast we got lost in the moment. The resulting surge made Friday our single biggest day for paid subscribers.

There is still work to do. We have only three days and we are still $4,000 short of our goal. Backers have contributed more than $10,000 in the last 10 days.

Together we can do this.  The entire tea world is watching. Wednesday June 1 is the deadline. Click here to show your support.

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Dan Bolton

Dan Bolton | Tea Biz

Dan Bolton is pictured against a background of tea gardens in the town of Coonoor, located in the foothills of the Nilgiri Mountains in Tamil Nadu, India.

Recent articles by Dan Bolton

The Wait is Over; Tea’s Time is Now
Specialty Coffee Retailer, November 14, 2013

Investors placed a $1 billion bet on tea retail in the past year, acquiring brands like Teavana (Starbucks) and Australia’s T2 (Unilever) following a 2012 round of venture capital investment in Canada’s DAVIDsTEA (Highland Consumer Fund) and private investment in Chicago-based Argo Tea (Terzian Enterprises).

The Whole Leaf: From Tea Garden to Consumer, in a Click
Fresh Cup, July 1, 2013

Just as independent outlets have been able to compete with international behemoths in the brick-and-mortar cafe world, a number of small, unique tea marketplaces are developing a presence online– and their main point of advantage is connecting buyers directly to tea growers

Tea Bar Success Leads to More Stores
Specialty Coffee Retailer, June 12, 2013

Twenty-five years ago every shop with an expensive European espresso machine, a friendly barista and a good location could count on lines of customers stretching out the door most mornings. Great tasting coffee drinks that could not be replicated at home combined with quick, friendly service to make specialty coffee special.

Manik Jayakumar: A Life-long Student of Tea

World Tea News, December 20, 2012

Standing on the steps of his state-of-the-art tea blending facility – with dignitaries, clients and well-wishers, his son and wife at his side – Manickarajah “Manik” Jayakumar embodies the American Dream. Since establishing QTrade Tea & Herbs as an in-home trader in 1994, Jayakumar has elevated the company to the largest supplier of organic teas in North America. His new 70,000 sq. ft. factory…more

Teavana’s Acquisition Advances Starbucks’ Healthy Beverage Strategy

Specialty Coffee Retailer, November 15, 2012

Starbucks Coffee Co. had many good reasons and enough cash to buy Peet’s Coffee & Tea this year. Instead, in its largest acquisition to date, the coffee company spent $620 million on Teavana Holdings, a 300-store, mall-based rival to its $1.4 billion Tazo Tea division.

Tea and the Tipping Point

Specialty Coffee Retailer, October 25, 2012

Convinced of tea’s health benefits and willing to experiment with different varieties in seeking superior taste, tea drinkers are visiting an expanding number of retail locations serving and selling packaged specialty tea. Rising affluence and the desire for convenience drive sales of hot and iced teas and have prompted Starbucks, DavidsTea, Argo Tea, Teavana and Unilever to open hundreds of new…more

Tea Stirs Retail Pot

Specialty Coffee Retailer, February 7, 2012

Well financed and newly energized competition is heating beverage retail to a boil. Remember when there were only three Starbucks in town? It was not that long ago. In January 2000 there were only 1,996 Starbucks in the entire country.

 Riding the Wave

Specialty Coffee Retailer, November 11, 2010

Retailing tea was for generations as predictable as the gently rolling surf. Sales of tea bags rose and fell seasonally, with crests in the colder months and troughs in July and August. Predictable seas, that is, until five years ago when consumer interest in quality loose leaf teas surged due to media attention and a growing awareness of tea’s health benefits. The swell had been building since…more

Steeping In Profits

Specialty Coffee Retailer, May 16, 2011

One sure fire way to minimize the impact of record high coffee prices is to sell more tea. Profits per cup top 85 percent at a time when coffee margins are falling. When considering a tea program recognize that customers entering the shop are looking for a hot caffeinated beverage.

 Japan Officials Debate Whether Contaminated Tea is Dangerous

World Tea News, May 17, 2011

Authorities halted the ichibancha (first flush) harvest in the vicinity of Minamiashigara last week after tests at five municipalities in Kanagawa Prefecture showed cesium readings greater than 500 Bq/kg (becquerels per kilogram). No contaminated tea is shipping from Japan but agricultural and commerce ministers now question the current radioactivity threshold. Additional tests this week are…more

TEArrific Iced Teas

Specialty Coffee Retailer, May 13, 2011

Get summer sales brewing with refreshing iced tea. Whether from concentrate or freshly brewed, iced tea is a refreshing addition to a summer menu. In its annual Foodservice Brief, market researchers at The NPD Group in Port Washington, N.Y., identified iced tea as “one of the top growth beverages” of 2011.

 New Generation Teahouses

Specialty Coffee Retailer, November 6, 2009

The very second you step into a tea bar your body and mind find themselves at ease. The setting can be traditional Chinese, ultra-hip urban or homey. Ironically, what sets modern teahouses apart is a philosophy of quiet reflection that is ageless.