During the past decade I have met thousands of tea drinkers on a path of discovery, a journey to find the special teas that tantalize their sense of taste and reward them with tales of exotic terroir and artisanship so compelling they are eager to share.
I believe that there is a perfect tea for each of us and that finding that tea is the key to fully realizing the health and wellness tea brings.
But finding that tea and preparing it correctly requires knowledge not easily obtained.
Ron Studd put it this way: “I have a strong feeling that there are many interested in getting to the next level with tea, but they don’t have a good way to get there specifically with knowledge. I know that was a problem I had when I returned to the States. You get people that say they’re enthusiasts, but when their depth of tea knowledge and practice is so shallow, it’s tough to find inspiration and encouragement that can only come from a wider community of other enthusiasts at or beyond your own knowledge.”
In the past year I assembled an awesome team of journalists and tea experts in the tea lands and their counterparts in the west dedicated to obtaining and sharing authentic, elusive and exclusive knowledge. We call our venture Tea Journey. It was christened by Tony Gebely and ratified by a group so passionate about tea I am humbled to stand as their leader.* Together we created something very special, a digital magazine available online, via iOS and Android and downloadable as a PDF.
This mobile magazine features articles written in the tea lands by native-speaking writers. The articles are beautifully illustrated and there are informative videos that bring history to life and describe the amazing work that goes into creating tea:
Click to view the prototype we created. I know you will find the content compelling. Then join us.
Three hundred enthusiasts already have invested $25,000 in making this Kickstarter project a reality.
Ron Studd continues: “When reading the magazine articles, I kept thinking ‘this is exactly what I need!’ Even for topics that I may be familiar with, there’s so much effort that went into making the content intuitive and interesting that any level of enthusiast will enjoy. It’s also just nice to know ‘I’m not the only one interested in this!’ ”
There are 30 days left in the campaign. Our goal is 1,000 paid subscribers. Those who donate receive their choice of amazing gifts of tea; tea experiences of a lifetime or splendid teaware.
Choose from hundreds of rewards valued at $95,000.
That’s what it will cost to launch Tea Journey. The deadline is June 1.
Are you in?
DOWNLOAD LATEST PROTOTYPE
PRESS COVERAGE: YAHOO FINANCE
PRESS COVERAGE: WORLD TEA NEWS
SUBSCRIBE LINK / FOUNDING SPONSORS
Dan Bolton, Editor/Publisher
Nan Cui, Associate Publisher
Si Chen, Senior Editor
Hans Niebergall, Business Development
Ashley Sostaric-Finkes, Marketing Director
Suzette Hammond, Education Director
Beibei Lu, Art Director
Jennifer Sauer, Video Editor
Kathe Meseman, Finance Director
Ian Chun, Origins
Jennifer English, Podcast
Jennifer Quail, Teaware & Antiquities
Cynthia Gold, Culinary Tea
Bruce Richardson, Tea Retail
Dan Robertson, Origins
Jennifer Sauer, Videography
Jennifer English, Tea Journey Podcast
Cynthia Gold, Tea Cuisine
James Norwood Pratt
Victoria Bisogno, El Club Del Te
Kevin Gascoyne, Camellia Sinensis
Tony Gebely, World of Tea
Austin Hodge, Seven Cups Fine Chinese Tea
Joshua Kaiser, Co-founder Rishi Organic Tea
Brian Keating, Sage Group
Bob Krul, Boreal Wildcraft
Andrew McNeill, Seven Cups Fine Chinese Tea
Dr. Nada Milosavljevic, Harvard Medical
Elyse Petersen, Tealet
Jane Pettigrew, UK Tea Academy
James Norwood Pratt, Tea Lovers Treasury
Dan Robertson, The Tea House
Founding Sponsors: Camellia Sinensis | Seven Cups | Mighty Leaf | Mad Monk Tea | Tealet | CrafTea | Tea Squared | Jalam Teas | Misty Peak Tea | Tea Total | Yunomi Tea |Tetulia | Lochan Tea | Teatrade Mart | Rishi Organic Tea | Adagio Teas | World Tea Academy | Hong China Tea | Smacha | Young Mountain Tea | Nothing But Tea | Australian Tea Masters | ITI | Paper & Tea GmbH | International Tea Masters | Wild Tea Qi | The Green Teaist | El Club Del Te | Rolling Leaf | World Tea Podcast | Tea Lula | Daily Tea | Conundrum Tea | Tea Vivre (watch for updates as additional founding sponsors sign up every day.)
Companies interested in becoming founding sponsors should contact Suzette Hammond at firstname.lastname@example.org to inquire.